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ToolThird Side Strategies
Principled Influence: A Quick-Start Guide to Navigating Public Affairs in Polarized Environments
What It Is: A one-page overview of our Principled Influence guide, to help public affairs leaders prepare to conduct a Public Affairs Governance Review. Outlines five elements of an effective Public Affairs Engagement Policy, three strategic benefits and three steps to complete a tailored review.
Why It Matters: Helps companies navigate polarization, anti-corporate rhetoric, and politicized decision-making by updating their policies and practices before a crisis, establishing repeatable, responsible, defensible guidelines for managing public affairs.
How to Use It: Scan the one-pager to assess whether a review would help safeguard your firm. Share it with colleagues to test interest, identify areas of focus and form a cross-functional review team. When ready, consult the full guide for step-by-step worksheets and tips (Principled Influence: A Guide to Strengthening Public Affairs Practices in Polarized Environments).
(With appreciation to the team at Chief Executives for Corporate Purpose for help in crafting this summary.)