What It Is: A hub from Business for America providing seven strategies to build a "voter culture" at work, plus a curated set of five digital tools — BallotReady, Civic Alliance, Motivote, Time To Vote, and VoteAmerica — that companies can adopt to support employee registration, voter education, and turnout.
Why It Matters: BFA grounds its case in three concrete facts: work commitments consistently rank as a top obstacle to voting; "my employer" remains one of the world's most trusted institutions — far more trusted than government or media; and company communications offer one of the most consistent platforms for reaching people in an increasingly complex and biased media ecosystem.
How to Use It: BFA's seven strategies distill to three practical moves: share nonpartisan voting resources early and often so employees trust you as a source; recognize Election Day or offer flexible "civic hours" so voting doesn't compete with work; and make participation social and celebratory, from registration drives to poll-worker volunteer opportunities. Pair with one of the five listed digital tools — Time To Vote for a low-lift pledge, BallotReady or VoteAmerica for deeper voter-education integration — to put these into practice.