The Ipsos Populism Report 2025

Based on interviews with more than 23,000 citizens across 31 countries, Ipsos finds persistent public distrust in elites, globalization, and economic systems—driving polarization across both advanced and emerging economies. These trends underscore the need for companies to account for public sentiment and political division when shaping public affairs strategies and stakeholder engagement, especially in regions where legitimacy and trust are increasingly strained.