VideoCorporate Political Responsibility Taskforce

Advancing a New Era of CPR

Manu Meel of BridgeUSA:

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On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

There is no doubt that companies are feeling the pressure to practice political responsibility, but the steps to do that aren’t so clear. Leaders must consider the desire of their stakeholders, but that is not a homogenous group. In this module, we examine the failures and successes of employee engagement, and how to balance political polarization.

In this module, we explore:

  • What is the opportunity for business to be part of a renewal of American democracy?
  • What could companies do internally and externally to launch a new era of CPR?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies.We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #ESG #CPR_Trends #CivicEngagement #Polarization

More Resources

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BookHarvard Business Review Press

Introduces the concept of “net positive advocacy,” which involves working with partners to advocate for policy that supports systemic solutions and net positive outcomes for all competitors. This requires courage and a shift in mindset, but actually helps de-risk both sustainable business strategies AND political interactions for companies. Their Readiness Test tool provides a useful conversation starter about the change in mindset required.  

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VideoCorporate Political Responsibility Taskforce
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ReportWorld Resources Institute

As companies face increased pressure to advocate publicly for robust climate policies, this WRI report outlines three internal and four external barriers, including org charts and quarterly reports as well as trade associations and political winds, that present the biggest hurdles to implementation, and suggests ways to overcome them.

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WebsiteWorld Benchmarking Alliance

This framework is developed through a multi-stakeholder process and designed to gauge company progress against the UN Sustainable Development Goals. It provides succinct definitions for various core social indicators (CSIs), as well as a rubric to gauge company performance regarding these indicators. CSI 18 is their standard for responsible lobbying and political engagement, drawing from the Transparency International principles.

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ArticleHarvard Business Review

This article introduces the concept of “net positive advocacy,” which involves working with partners to advocate for policy that supports systemic solutions and net positive outcomes for all competitors. This requires courage and a shift in mindset, but actually helps de-risk both sustainable business strategies AND political interactions for companies. Their Readiness Test tool provides a useful conversation starter about the change in mindset required. 

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ReportWBCSD

This guide outlines nine clear pathways—like net-zero emissions, circular economy, and inclusive societies—across key sectors including energy, mobility, food, and manufacturing, providing businesses a strategic roadmap to embed sustainability in governance and operations for a thriving 2050 within planetary limits.

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ReportWBCSD

In a major refresh of its Vision 2050, the World Business Council for Sustainable Development argues that the decade ahead is critical if we are to achieve “9+ billion people living well within planetary boundaries.” They highlight the need to shift political and economic incentives that push companies into short-term behaviors that undermine societal or environmental systems, and propose a new CPR-driven mindset where firms align all policy influence activities to purpose statements and sustainability goals, partner to generate new policy ideas and help ensure relevant stakeholders are at the table.

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ReportThe Conference Board

A robust overview of current legal landscape for corporate political activity. It highlights the reputational and other risks companies need to manage, and the need for oversight and transparency to govern political spending.

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