VideoCorporate Political Responsibility Taskforce

Advancing a New Era of CPR

Manu Meel of BridgeUSA:

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On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

There is no doubt that companies are feeling the pressure to practice political responsibility, but the steps to do that aren’t so clear. Leaders must consider the desire of their stakeholders, but that is not a homogenous group. In this module, we examine the failures and successes of employee engagement, and how to balance political polarization.

In this module, we explore:

  • What is the opportunity for business to be part of a renewal of American democracy?
  • What could companies do internally and externally to launch a new era of CPR?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies.We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #ESG #CPR_Trends #CivicEngagement #Polarization

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Joe Zammit‑Lucia argues that in today’s world, politics and business are deeply connected, and companies need strong “political antennae”—a keen understanding of societal values, regulations, and consumer expectations—to succeed. Drawing on global case studies, he shows how pressures from stakeholders, investors, and regulators require firms to embed political awareness into their purpose, strategy, and daily operations to build trust and resilience.

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ReportFCLT/McKinsey

This report recognizes that the stakeholder environment has shifted for many companies to encompass a broader range of stakeholders, and provides thoughts on how companies can take a truly long-term view of stakeholder interests.

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VideoCorporate Political Responsibility Taskforce
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VideoCorporate Political Responsibility Taskforce
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ReportPolicyLink

This report goes beyond diversity and inclusion to outline how a business's actions, products and services, have influence within the company, within the community, and more broadly in society. The report provides concrete recommendations for companies.

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VideoCorporate Political Responsibility Taskforce
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ReportPrinciples for Responsible Investment, The Generation Foundation & UNEP Finance Initiative

This report examines current legal frameworks for institutional investors in 11 countries, including the EU, UK, US, Canada, Japan, and Australia and how they link financial returns with sustainability. It finds that in many cases, investors are legally required to consider sustainability if it aligns with financial goals. The report also recommends policy changes to clarify fiduciary duties and make it easier for investors to prioritize sustainability by fostering clearer guidelines and collaboration 

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VideoCorporate Political Responsibility Taskforce
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VideoCorporate Political Responsibility Taskforce
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BookGreenleaf Books

With his background as a former business executive leading companies such as e-Scholastic, the Proactiv Company and Guthy-Renker, Seth Radwell provides both historical context for the political division in the U.S., and a detailed plan on steps we can take to depolarize society. 

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VideoCorporate Political Responsibility Taskforce
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VideoCorporate Political Responsibility Taskforce
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VideoCorporate Political Responsibility Taskforce
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ArticleOxford Review of Economic Policy

This paper reviews how globalization, technology, and financialization have served to decouple business prosperity from social prosperity.  The paper also explores how there can be a "recoupling" of business and social prosperity and move from shareholder maximization to a broader view of stakeholder interests.

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