VideoCorporate Political Responsibility Taskforce

Advancing a New Era of CPR

Manu Meel of BridgeUSA:

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On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

There is no doubt that companies are feeling the pressure to practice political responsibility, but the steps to do that aren’t so clear. Leaders must consider the desire of their stakeholders, but that is not a homogenous group. In this module, we examine the failures and successes of employee engagement, and how to balance political polarization.

In this module, we explore:

  • What is the opportunity for business to be part of a renewal of American democracy?
  • What could companies do internally and externally to launch a new era of CPR?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies.We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #ESG #CPR_Trends #CivicEngagement #Polarization

More Resources

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ArticleSSIR

Outlines a framework to help companies determine how to engage with social issues and an appropriate level of engagement—ranging from supporter to champion—describing the key to an effective engagement plan that integrates functional silos, all bolstered by compelling case studies.

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This seminal report from Freshfields Bruckhaus Deringer, addresses the question of whether institutional investors such as pension funds and insurance companies are legally permitted to integrate environmental, social and governance issues into their investment decision-making and ownership practices. The study describes the legal framework for institutions in Australia, Canada, France, Germany, Italy, Japan, Spain, the UK and the US.

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ReportAccountAbility, UN Global Compact

This guide provides a framework for companies and NGO's to use to determine whether their lobbying practices are responsible.

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BookBerrett Koehler

The book opens by establishing the minimum expectation that businesses support the right rules of the game—those rewarding long-term value creation rather than destruction—and shows how companies can live their values through cross-sector collaboration, eco-efficiency, and strategies advancing prosperity, planet, and people, supported by real-world cases.

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ArticleMIT Sloan

Presents a framework for when companies should present forceful or tempered political positions based on their publicly stated values and materiality.

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