VideoCorporate Political Responsibility Taskforce

Leading & Partnering for Net Positive Advocacy

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On March 14, 2022, we spoke with Andrew Winston, co-author of Net Positive, to explore “Net Positive Advocacy: Co-creating Policies that Enable Better Outcomes for All”.

Amidst increasingly apparent systemic threats–from climate change to inequality to social instability--business leaders are being confronted with head-spinning dual realities: On the one hand, they engaged in intensive, sometimes overwhelming efforts to improve their firm’s sustainability and responsiveness to stakeholders. And, on the other, they are consistently challenged that their efforts do not add up to the scale or speed that is needed. How can this be... and what can be done?

With their recent book, “Net Positive: How Courageous Companies Thrive by Giving More than They Take”, Andrew Winston and Paul Polman suggest that when leaders take a broader view of their impacts, they will recognize the need for Net Positive Advocacy to co-design systems that enable firms, stakeholders and society to win–de-risking both sustainability and political influence.

In this module, we explore:

  • What is a Type 2 partnership and how can it be mobilized for Net Positive Advocacy?
  • Can you describe any examples of pivotal moments for leaders, when this type of leadership became an imperative?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

KEYWORDS: "#CorporatePoliticalResponsibility #ESG #CPR_Responsibility #Injustice #Inequality #NetPositive

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ReportHarvard Business School

While this report more broadly assesses America’s competitiveness, Chapter 3: The Role of Business in Politics Today and Tomorrow, identifies the role of business in political gridlock, and suggests potential solutions. (See pg 28-36)

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ArticleThomson Reuters

This article emphasizes the importance of board oversight in managing corporate political engagement and CEO activism, stressing the need for clear policies to mitigate risks and align political actions with overall business strategy. It highlights growing shareholder expectations for accountability and the potential reputational and financial impacts of CEO public statements. 

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Researchers describe the “double legitimacy” problem. American workers need to invest portions of their income into mutual funds to have economic security, thus becoming Worker Investors. Corporations are unconstrained and can dip into these funds to support their political spending. This paper outlines the Big 4’s political power in resolving the double legitimacy problem, and how their refusal is supporting policies that go against the Worker Investor.

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ArticleNational Review

Contrasts common-good capitalism with the modern shareholder-dominated economy. Advocates for restoring balance by prioritizing worker benefits and economic fairness. Analyzes how large corporations have become beholden to shareholder and bank demands, reducing innovation and limiting financial opportunity for other stakeholders. 

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ArticleNBER

This article presents data on structural shifts in U.S. markets over the past two decades, showing how rising concentration moves returns from labor to capital, reduces competition, and limits investment. It distinguishes “good” concentration, driven by efficiency and innovation, from “bad” concentration, driven by rent-seeking. These market changes also influence political trends and policymaking, highlighting the broader economic and governance implications of concentrated industries.

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ArticleHarvard Business Law Review

The authors argue that withholding corporate political spending from investors increases reputational and legal risks. They contend that transparency allows investors to make informed decisions, aligning their investments with their values and minimizing potential risks. 

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ArticleCalifornia Management Review

Suggests that a company’s political activities may have more impact on social and environmental sustainability than operations, and argues that corporate political responsibility requires transparency, accountability, and responsibility.

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ReportIssue One

Informative look at what dark money is, how it came to be, and the influence it has on shaping our society. Provides both a report and a first-of-its-kind database shining a light on transactions happening in the dark.

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ArticleHarvard Business Review

This article outlines how businesses can manage modern political risks, which now stem from a broader range of sources, including social media, local officials, and cybercriminals. It emphasizes four core competencies—understanding, analyzing, mitigating risks, and responding to crises—and provides practical questions and case studies to help companies strengthen their ability to handle political disruptions.

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This piece offers guidance for companies on how to protect civic freedoms and support human rights defenders. It outlines the normative framework, business case, and moral considerations for corporate engagement, emphasizing the importance of understanding the reality and severity of harms, the company's involvement, and the context in which they operate.

 

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ReportCECP’s Strategic Investor Initiative (SII) and KKS Advisors

This study found that investors showed clear market interest in long-term plans—particularly those with specific, forward-looking disclosures on strategy, trends, and financials—while vague or missing information on governance and ESG weakened impact, highlighting the need for more accountable, investor-relevant corporate communication to counter short-term market pressures.

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ReportHidden Tribes

This report based on extensive empirical research shows that, while political extremes dominate public discourse, most Americans belong to an “Exhausted Majority” who feel overlooked and frustrated by polarization. It underscores the need to elevate voices that champion trust, empathy, and shared values.

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ArticleHBR

This article outlines CEO activism and its influence, risks, and rewards. Authors reference research to assert that CEOs must strategically decide when and how to engage with social and political issues. The included playbook provides insight on how to go about engagement for positive impact. By raising awareness and leveraging economic power, CEOs can embrace transparency and accountability to their company values.

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ToolChief Executives for Corporate Purpose

Outlines a structured framework for CEOs to disclose 3–5 year strategic plans—financial and non-financial—to long-term investors, helping align sustainability, purpose, and market-facing strategy while demonstrating material impact on stock performance and investor confidence.

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Article PwC Strategy + Business

This article examines how current economic and political upheavals reflect an ongoing misalignment between business and economies and acceptable societal outcomes. Encourages re-examination of long-held assumptions. 

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BookCommittee for Economic Development

This report provides historical context on how business–government dynamics have contributed to rising inequality and public distrust, and invites business leaders to rethink their role in helping restore trust and shape a more inclusive, sustainable capitalism.

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Website

This nonpartisan initiative aims to translate publicly available government data into clear, accessible insights on a variety of topics, including the economy, health, education, and government spending. By presenting information without spin, it aims to empower citizens, policymakers, and businesses to form their own conclusions, supporting the “third side” in polarized debates.

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WebsiteGlobal Reporting Initiative

Summary of voluntary standard on reporting public policy management approach, including political contribution disclosures as is certified by the Global Reporting Initiative.

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ReportNew America

This report from the New America Foundation’s political reform program advocates for a voluntary public database that tracks the political positions and papers of advocacy groups, making it easier to track who is advocating for what when it comes to critical policy debates, demystifying the lobbying process. 

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ArticleNegotiation Journal

This article examines how past negotiations, or precedents, shape current negotiations by guiding strategy and providing tested solutions, while also potentially constraining new thinking. It offers practical insights for managers on how to create, apply, and navigate precedents effectively to influence outcomes.

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