VideoCorporate Political Responsibility Taskforce

Leading & Partnering for Net Positive Advocacy

Andrew Winston, co-author of Net Positive

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On March 14, 2022, we spoke with Andrew Winston, co-author of Net Positive, to explore “Net Positive Advocacy: Co-creating Policies that Enable Better Outcomes for All”.

Amidst increasingly apparent systemic threats–from climate change to inequality to social instability--business leaders are being confronted with head-spinning dual realities: On the one hand, they engaged in intensive, sometimes overwhelming efforts to improve their firm’s sustainability and responsiveness to stakeholders. And, on the other, they are consistently challenged that their efforts do not add up to the scale or speed that is needed. How can this be... and what can be done?

With their recent book, “Net Positive: How Courageous Companies Thrive by Giving More than They Take”, Andrew Winston and Paul Polman suggest that when leaders take a broader view of their impacts, they will recognize the need for Net Positive Advocacy to co-design systems that enable firms, stakeholders and society to win–de-risking both sustainability and political influence.

In this module, we explore:

  • What is a Type 2 partnership and how can it be mobilized for Net Positive Advocacy?
  • Can you describe any examples of pivotal moments for leaders, when this type of leadership became an imperative?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

KEYWORDS: "#CorporatePoliticalResponsibility #ESG #CPR_Responsibility #Injustice #Inequality #NetPositive

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BookHarvard Business Review Press

Introduces the concept of “net positive advocacy,” which involves working with partners to advocate for policy that supports systemic solutions and net positive outcomes for all competitors. This requires courage and a shift in mindset, but actually helps de-risk both sustainable business strategies AND political interactions for companies. Their Readiness Test tool provides a useful conversation starter about the change in mindset required.  

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ReportWorld Resources Institute

As companies face increased pressure to advocate publicly for robust climate policies, this WRI report outlines three internal and four external barriers, including org charts and quarterly reports as well as trade associations and political winds, that present the biggest hurdles to implementation, and suggests ways to overcome them.

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WebsiteWorld Benchmarking Alliance

This framework is developed through a multi-stakeholder process and designed to gauge company progress against the UN Sustainable Development Goals. It provides succinct definitions for various core social indicators (CSIs), as well as a rubric to gauge company performance regarding these indicators. CSI 18 is their standard for responsible lobbying and political engagement, drawing from the Transparency International principles.

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ArticleHarvard Business Review

This article introduces the concept of “net positive advocacy,” which involves working with partners to advocate for policy that supports systemic solutions and net positive outcomes for all competitors. This requires courage and a shift in mindset, but actually helps de-risk both sustainable business strategies AND political interactions for companies. Their Readiness Test tool provides a useful conversation starter about the change in mindset required. 

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ReportWBCSD

This guide outlines nine clear pathways—like net-zero emissions, circular economy, and inclusive societies—across key sectors including energy, mobility, food, and manufacturing, providing businesses a strategic roadmap to embed sustainability in governance and operations for a thriving 2050 within planetary limits.

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ReportWBCSD

In a major refresh of its Vision 2050, the World Business Council for Sustainable Development argues that the decade ahead is critical if we are to achieve “9+ billion people living well within planetary boundaries.” They highlight the need to shift political and economic incentives that push companies into short-term behaviors that undermine societal or environmental systems, and propose a new CPR-driven mindset where firms align all policy influence activities to purpose statements and sustainability goals, partner to generate new policy ideas and help ensure relevant stakeholders are at the table.

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ReportThe Conference Board

A robust overview of current legal landscape for corporate political activity. It highlights the reputational and other risks companies need to manage, and the need for oversight and transparency to govern political spending.

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