VideoCorporate Political Responsibility Taskforce

Net Positive Advocacy & De-risking Sustainable Business

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On March 14, 2022, we spoke with Andrew Winston, co-author of Net Positive, to explore “Net Positive Advocacy: Co-creating Policies that Enable Better Outcomes for All”.

Amidst increasingly apparent systemic threats–from climate change to inequality to social instability--business leaders are being confronted with head-spinning dual realities: On the one hand, they engaged in intensive, sometimes overwhelming efforts to improve their firm’s sustainability and responsiveness to stakeholders. And, on the other, they are consistently challenged that their efforts do not add up to the scale or speed that is needed. How can this be... and what can be done?

With their recent book, “Net Positive: How Courageous Companies Thrive by Giving More than They Take”, Andrew Winston and Paul Polman suggest that when leaders take a broader view of their impacts, they will recognize the need for Net Positive Advocacy to co-design systems that enable firms, stakeholders and society to win–de-risking both sustainability and political influence.

In this module, we explore:

  • How are you thinking about “Net Positive Advocacy?” How is it different from traditional approaches to corporate political influence?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

KEYWORDS: "#CorporatePoliticalResponsibility #ESG #CPR_Responsibility #Injustice #Inequality #NetPositive

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ArticleHarvard Business Review

Strine and Lund argue that political spending hurts shareholder interests because it increases risks, is not transparent, and correlates with lower financial performance. They make the case that companies should either end all spending, obtain shareholder consent, or limit expenditures to PACs (which are strictly voluntary and have mandated disclosure).

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ReportEuropean Financial Reporting Advisory Group (EFRAG)

ESRS G1 sets mandatory disclosure requirements on business conduct, covering corporate culture, supplier relationships, anti-corruption and bribery, whistleblower protection, political influence and lobbying, and payment practices, especially toward SMEs. It links governance and conduct to impact, risk, and opportunity management, making companies explain how business behavior supports transparent, sustainable practices for all stakeholders. 

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ReportBeneficial State Foundation

The Equitable Bank Standards define a comprehensive framework for banks across five areas: governance, lending and investments, products and services, operational practices, and corporate citizenship. They lay out concrete standards for maximizing positive social and environmental impact while minimizing harm, guiding bankers, regulators, advocates, and customers in assessing whether finance advances equity and community well-being.

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ArticleChatham House

Using the exodus of companies from Russia due to the war against Ukraine, Bennett argues that, with influential economic power worldwide, multinational companies should consider a new geopolitical corporate responsibility to help support international rules-based order when it is under stress or faces challenges. He explains that this order defines the international community in which nations should respect individual sovereignty and obey the law. 

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ReportFCLTGlobal and EY

This brief provides a practical conversation guide for boards and executives to understand, assess, and act on geopolitical risk. Using a “scan–focus–act” framework, it offers structured questions on stakeholder impacts, long-term strategy, enterprise risk management, and governance changes. It reframes geopolitics as a manageable, board-level responsibility central to resilience and long-term value creation.

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The article maps out a non-partisan, principled conception of good corporate citizenship drawing on shared assumptions of the right and the left about the place of corporations in our society and the realities of corporate governance. That conception concentrates on how corporations’ own conduct affects the best interests of their stockholders, workers, communities of operation, consumers, taxpayers, and the environment. 

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WebsiteThe Hoover Institute

This initiative explores how clear, stable legal systems support freedom, innovation, and economic growth—laying the groundwork for healthy markets and democratic institutions.

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