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ReportSaylor Academy
Mastering Public Relations
This textbook section introduces major corporate and agency public-relations subfunctions: issues management, media and community relations, CSR and philanthropy, investor relations, marketing communications, government relations, lobbying, internal communication, crisis management, and more. It shows how communication, advocacy, and stakeholder engagement are structured inside organizations, shaping how they respond to risks, opportunities, and public scrutiny.
Notes on Related Topics
Enterprise Risk (A) – The text highlights issues management and crisis management as core PR subfunctions, positioning communication strategy as part of forward-looking risk identification and response. Saylor Academy
Reputational Risks (A) – Media relations, community relations, CSR, and investor relations are presented as key to maintaining organizational legitimacy and stakeholder confidence, directly linking PR work to reputation outcomes.