Does your Company Keep its Promises?

This article links corporate political responsibility to a company’s broader ability to uphold commitments to customers, employees, investors, and communities—which are critical to building and maintaining trust. It summarizes research that shows that, despite the best of intentions, companies often struggle to keep track of their commitments and coordinate to fulfill them. It goes on to offer seven practical strategies to avoid gaps between word and deed, and help companies sustain critical relationships and reputation.