VideoCorporate Political Responsibility Taskforce

Advancing a New Era of CPR

Video 3 of 3

 

On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

There is no doubt that companies are feeling the pressure to practice political responsibility, but the steps to do that aren’t so clear. Leaders must consider the desire of their stakeholders, but that is not a homogenous group. In this module, we examine the failures and successes of employee engagement, and how to balance political polarization.

In this module, we explore:

  • What is the opportunity for business to be part of a renewal of American democracy?
  • What could companies do internally and externally to launch a new era of CPR?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies.We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #ESG #CPR_Trends #CivicEngagement #Polarization

More Resources

Sort by type
361 – 364 of 364 results showing
BookHarvard University Press

Mancur Olson’s classic work explains why individuals often fail to organize effectively around shared interests, even when collective action would benefit all. His “free rider” problem and distinction between small and large groups reshape understanding of labor unions, corporations, and political coalitions. Olson’s framework underlies modern theories of governance, lobbying, and institutional design—key foundations for Corporate Political Responsibility. 

View Details
ArticleMIT Sloan

Presents a framework for when companies should present forceful or tempered political positions based on their publicly stated values and materiality.

View Details
Website

The Long-Term Stock Exchange (LTSE) listing standards include expectations that companies will take responsibility for long-term decision-making across strategy, governance, executive compensation, stakeholder engagement, and investor relations. These standards are designed to help businesses build sustainable value over time for all stakeholders, rather than focusing on short-term gains, allowing investors to better assess long-term capital investments.

 

View Details
ReportSaylor Academy

This textbook section introduces major corporate and agency public-relations subfunctions: issues management, media and community relations, CSR and philanthropy, investor relations, marketing communications, government relations, lobbying, internal communication, crisis management, and more. It shows how communication, advocacy, and stakeholder engagement are structured inside organizations, shaping how they respond to risks, opportunities, and public scrutiny.

View Details
Share.

Do you have a resource to recommend for The CPR Hub? Please reach out and we will review it for future updates!

Receive Updates from The CPR Hub

Learn about new tools, insights and events to help you consider how CPR can help your company, clients or members.

Stay in the loop.