VideoCorporate Political Responsibility Taskforce

Younger Generations’ View of CPR

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On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

In today’s political climate, stakeholders expect companies to take a stand on policies and issues. Companies are feeling the pressure from employees and other stakeholders to actively participate in civic institutions, but how can companies address these issues while engaging their employees? And at the end of the day, what do young people care about?

In this module, we explore:

  • How would you summarize younger generations’ expectations of CPR (corporate political responsibility? How are you thinking about it personally?
  • How do you define a company that would be considered responsible?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #ESG #CPR_Trends #CivicEngagement #Polarization

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ArticleChatham House

Using the exodus of companies from Russia due to the war against Ukraine, Bennett argues that, with influential economic power worldwide, multinational companies should consider a new geopolitical corporate responsibility to help support international rules-based order when it is under stress or faces challenges. He explains that this order defines the international community in which nations should respect individual sovereignty and obey the law. 

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The article maps out a non-partisan, principled conception of good corporate citizenship drawing on shared assumptions of the right and the left about the place of corporations in our society and the realities of corporate governance. That conception concentrates on how corporations’ own conduct affects the best interests of their stockholders, workers, communities of operation, consumers, taxpayers, and the environment. 

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WebsiteThe Hoover Institute

This initiative explores how clear, stable legal systems support freedom, innovation, and economic growth—laying the groundwork for healthy markets and democratic institutions.

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ArticleHarvard Business Review

This article explores how political identity is increasingly shaping workplace dynamics and offers a leadership strategy grounded in setting clear norms, proactively addressing tensions, and fostering inclusive dialogue—an approach aligned with Third Side principles of navigating conflict through shared understanding and long-term organizational strength.

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ArticleDirectors & Boards

Provides a framework for boards to manage the reputational, legal, and financial risks of political spending, including misalignment with public commitments, shareholder backlash, and regulatory scrutiny. Emphasizes the need for transparency and alignment with a company’s stated objectives and strategic goals. 

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This report reviews how 17 jurisdictions regulate corporate political engagement, highlighting gaps in transparency, oversight, and accountability. It calls for stronger governance and investor involvement to prevent undue influence.

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