Younger Generations’ View of CPR

Manu Meel of BridgeUSA

Video 2 of 3

On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

In today’s political climate, stakeholders expect companies to take a stand on policies and issues. Companies are feeling the pressure from employees and other stakeholders to actively participate in civic institutions, but how can companies address these issues while engaging their employees? And at the end of the day, what do young people care about?

In this module, we explore:

• How would you summarize younger generations’ expectations of CPR (corporate political responsibility? How are you thinking about it personally?
• How do you define a company that would be considered responsible?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #ESG #CPR_Trends #CivicEngagement #Polarization