VideoCorporate Political Responsibility Taskforce

Leading & Partnering for Net Positive Advocacy

Video 3 of 3

 

On March 14, 2022, we spoke with Andrew Winston, co-author of Net Positive, to explore “Net Positive Advocacy: Co-creating Policies that Enable Better Outcomes for All”.

Amidst increasingly apparent systemic threats–from climate change to inequality to social instability--business leaders are being confronted with head-spinning dual realities: On the one hand, they engaged in intensive, sometimes overwhelming efforts to improve their firm’s sustainability and responsiveness to stakeholders. And, on the other, they are consistently challenged that their efforts do not add up to the scale or speed that is needed. How can this be... and what can be done?

With their recent book, “Net Positive: How Courageous Companies Thrive by Giving More than They Take”, Andrew Winston and Paul Polman suggest that when leaders take a broader view of their impacts, they will recognize the need for Net Positive Advocacy to co-design systems that enable firms, stakeholders and society to win–de-risking both sustainability and political influence.

In this module, we explore:

  • What is a Type 2 partnership and how can it be mobilized for Net Positive Advocacy?
  • Can you describe any examples of pivotal moments for leaders, when this type of leadership became an imperative?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

KEYWORDS: "#CorporatePoliticalResponsibility #ESG #CPR_Responsibility #Injustice #Inequality #NetPositive

More Resources

Sort by type
121 – 140 of 308 results showing
VideoCorporate Political Responsibility Taskforce
Video Details
ArticleHarvard Business Review

This article explores the need for companies to think about political responsibility, not just social responsibility.

View Details
ArticleNetwork for Business Sustainability

This article summarizes the rationale for corporate political responsibility and explains the four Erb Principles, which are an actionable, non-partisan template that companies can use to decide whether and how to engage in political influence.  

View Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
ReportCarnegie Endowment for International Peace

This paper provides a deep and detailed examination of how economies and businesses fare under leaders who purport to be both pro-business and populist. With the increase in the number of populist leaders throughout the world, this question has become increasingly pressing. 

View Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
ArticleBloomberg

In this article the authors highlight how the Erb Principles for Corporate Political Responsibility identify common ground between the debate about shareholder value versus stakeholder considerations, and offer a roadmap for more responsible participation by businesses in our political system. 

View Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
ReportPrinciples for Responsible Investment

Provides investors with a structured approach to responsible investment, considering investment beliefs, stewardship, fiduciary duty, governance roles, and public disclosure.

View Details
ReportAmerican Compass

A guide to how responsive politics, productive markets, and supportive communities are key to rebuilding American capitalism.

View Details
VideoCorporate Political Responsibility Taskforce
Video Details
VideoCorporate Political Responsibility Taskforce
Video Details
ArticleCorporate Political Responsibility Site (published by Bohnen Public Affairs)

This piece proposes that trade associations are positioned to be powerful groundbreakers for business—helping shape rules that enable long-term value and healthy competition. But without clear standards, the authors argue, these same associations risk acting as bodyguards for narrow interests, distorting markets, block innovation and undermining trust in business and government. This piece proposes applying CPR principles—Legitimacy, Transparency, Accountability, and Responsibility—to guide more consistent, credible association advocacy aligned with shared business and societal goals, and the ultimate promise of free markets.

View Details
Share.

Do you have a resource to recommend for The CPR Hub? Please reach out and we will review it for future updates!

Receive Updates from The CPR Hub

Learn about new tools, insights and events to help you consider how CPR can help your company, clients or members.

Stay in the loop.