VideoCorporate Political Responsibility Taskforce

Clarifying the Case for DEI - Investing in People and Opportunity

Daniel Aronson of Valutus

Video 2 of 3

 

On April 18, 2024, we spoke with Daniel Aronson, Founder of Valutus, to explore “The Value of Values: How Quantification Strengthens the Case for Action (and CPR).”

As more companies face challenges related to ESG and DEI initiatives, some are pulling back on investments and hesitating to take public stances on issues. But prevailing public sentiment and market indicators rebuke the conventional idea that business leaders must choose between profit and purpose. Increasingly, the numbers — factual and financial — show the tangible value for corporations in establishing and prioritizing values and intentionally deciding where and how to show up for policy discussions. Established values can also inform a corporate political responsibility framework that companies can use to navigate the policy landscape and decide how and when to act. As leaders take the courageous and sometimes vulnerable steps to lead with values, they adopt a long-term perspective on management and decision-making that creates more resilient businesses with stronger bottom lines.  

In this module, we explore:

  • How can you use data to show that profit and purpose are not mutually exclusive?
  • Why does investing in people and opportunity creates more resilient and innovative businesses? 

The Corporate Political Responsibility Taskforce (CPRT) Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates, and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. Each module is designed to spark constructive, non-partisan, principles-based dialogue without “being political.”

As Founder of Valutus, Daniel Aronson specializes in creating value through sustainability and responsibility. During his consulting career, he has led sustainability strategy consulting for Deloitte and IBM and has worked with global leaders in the field — including Nike, Johnson & Johnson, Novartis, Autodesk, Interface, Biogen, and Philips. He has been researching, writing, and consulting on the environment, social responsibility, and innovation for over 25 years.   

The full transcript for this module is available here.  

KEYWORDS: #CorporatePoliticalResponsibility #CPR_Long-term Value #CPR_ESG #CPR_Enterprise Risk #CPR_Systemic Risk #CPR_BizStrategy #CPR_Markets #CPR_PublicPolicy #CPR_Accountability #CPR_Responsibility

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ArticleHarvard Business Law Review

The authors argue that withholding corporate political spending from investors increases reputational and legal risks. They contend that transparency allows investors to make informed decisions, aligning their investments with their values and minimizing potential risks. 

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ArticleCalifornia Management Review

Suggests that a company’s political activities may have more impact on social and environmental sustainability than operations, and argues that corporate political responsibility requires transparency, accountability, and responsibility.

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ReportIssue One

Informative look at what dark money is, how it came to be, and the influence it has on shaping our society. Provides both a report and a first-of-its-kind database shining a light on transactions happening in the dark.

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ArticleHarvard Business Review

This article outlines how businesses can manage modern political risks, which now stem from a broader range of sources, including social media, local officials, and cybercriminals. It emphasizes four core competencies—understanding, analyzing, mitigating risks, and responding to crises—and provides practical questions and case studies to help companies strengthen their ability to handle political disruptions.

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ReportCECP’s Strategic Investor Initiative (SII) and KKS Advisors

Investors showed clear market interest in long-term plans—particularly those with specific, forward-looking disclosures on strategy, trends, and financials—while vague or missing information on governance and ESG weakened impact, highlighting the need for more accountable, investor-relevant corporate communication to counter short-term market focus.

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ArticleHBR

This article outlines CEO activism and its influence, risks, and rewards. Authors reference research to assert that CEOs must strategically decide when and how to engage with social and political issues. The included playbook provides insight on how to go about engagement for positive impact. By raising awareness and leveraging economic power, CEOs can embrace transparency and accountability to their company values.

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ToolChief Executives for Corporate Purpose

Outlines a structured framework for CEOs to disclose 3–5 year strategic plans—financial and non-financial—to long-term investors, helping align sustainability, purpose, and market-facing strategy while demonstrating material impact on stock performance and investor confidence.

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Article PwC Strategy + Business

This article examines how current economic and political upheavals reflect an ongoing misalignment between business and economies and acceptable societal outcomes. Encourages re-examination of long-held assumptions. 

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BookCommittee for Economic Development

This report provides historical context on how business–government dynamics have contributed to rising inequality and public distrust, and invites business leaders to rethink their role in helping restore trust and shape a more inclusive, sustainable capitalism.

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WebsiteGlobal Reporting Initiative

Summary of voluntary standard on reporting public policy management approach, including political contribution disclosures as is certified by the Global Reporting Initiative.

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ReportNew America

This report from the New America Foundation’s political reform program advocates for a voluntary public database that tracks the political positions and papers of advocacy groups, making it easier to track who is advocating for what when it comes to critical policy debates, demystifying the lobbying process. 

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ToolUnited Nations Global Compact

Seeks to advance the rule of law by engaging responsible business to support the building and strengthening of legal frameworks and accountable institutions – serving as a complement to, not substitute for, government action. 

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ArticleBrookings Institution

This article advocates for and examines the role of managers in weighing corporate political responsibility with traditional shareholder primacy when lobbying. Builds a strong case and suggests that companies consider whether the public is informed or has the necessary expertise.

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ReportFCLT

Dominic Barton, Mark Wiseman, Laurence Fink, Richard Edelman, Henry M. Paulson Jr., Lynn Forester de Rothschild, Nicholas Carr, Nitin Nohria, Paul Polman, Whitney MacMillan, Greg Page, Chanda Kochhar, Kathleen McLaughlin, Doug McMillon, Adrian Orr, John D. Rogers, Lim Chow Kiat, Euan Munro, Charles Tilley, Lei Zhang, Michael Sabia, James P. Gorman, David Walker, Angel Gurría, Ronald P. O’Hanley, Donald Kaberuka, Julie Hembrock Daum, Edward Speed, Angelien Kemna


This report compiles insights from CEOs, investors, and regulators emphasizing how quarterly earnings pressure and misaligned incentives restrict long-term strategic thinking, and it proposes governance reforms to realign business purpose with sustainable, multi-stakeholder value creation.

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Lays out core principles—transparency, integrity, accountability, and effectiveness—with practical examples to help professionals and organizations engage in ethical and responsible lobbying. 

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ArticleOxford

This chapter introduces a “market failures” approach to business ethics, arguing that while profit is a core obligation, businesses also have a duty to avoid exploiting legal or structural gaps in the market in order to preserve trust, fair competition, and long-term legitimacy.

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ToolUN Global Compact

This 60-page report elaborates on the “how” of engaging in meaningful climate policy engagement. Illustrative examples spanning the globe are grounded by five core elements of responsible policy engagement and three key actions to put said elements into practice. 

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BookHarvard University Press

Advances the argument that American CEOs, seemingly more powerful today than ever, have abrogated the key leadership role they once played in addressing national challenges, with grave consequences for American society. 

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ReportUN

Widely accepted multi-sector framework outlining expectations for companies to evaluate and disclose their commitment to human rights, identify salient issues, identifying processes for responding to claims, conducting due diligence and identifying strategies to prevent, mitigate or remediate adverse impacts on individuals and communities. Supports corporate political responsibility by outlining political rights as human rights, and providing established processes to draw on. 

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ReportHeritage Foundation

This article outlines how crony capitalism distorts the market, violates the principles of free markets, and risks value creation for all, as reflected in the Heritage Foundation's Index of Economic Freedom.

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