VideoCorporate Political Responsibility Taskforce

Net Positive Advocacy & De-risking Sustainable Business

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On March 14, 2022, we spoke with Andrew Winston, co-author of Net Positive, to explore “Net Positive Advocacy: Co-creating Policies that Enable Better Outcomes for All”.

Amidst increasingly apparent systemic threats–from climate change to inequality to social instability--business leaders are being confronted with head-spinning dual realities: On the one hand, they engaged in intensive, sometimes overwhelming efforts to improve their firm’s sustainability and responsiveness to stakeholders. And, on the other, they are consistently challenged that their efforts do not add up to the scale or speed that is needed. How can this be... and what can be done?

With their recent book, “Net Positive: How Courageous Companies Thrive by Giving More than They Take”, Andrew Winston and Paul Polman suggest that when leaders take a broader view of their impacts, they will recognize the need for Net Positive Advocacy to co-design systems that enable firms, stakeholders and society to win–de-risking both sustainability and political influence.

In this module, we explore:

  • How are you thinking about “Net Positive Advocacy?” How is it different from traditional approaches to corporate political influence?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

KEYWORDS: "#CorporatePoliticalResponsibility #ESG #CPR_Responsibility #Injustice #Inequality #NetPositive

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ArticleBCG Henderson Institute

This note acknowledges the increased pressure on business to engage in politics and counsels corporate restraint.

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ReportBusiness for America

To better understand how businesses are navigating this toxic political environment, Business for America (BFA) surveyed more than 50 business leaders across the country and sectors, from Fortune 500 executives to small business owners. The report reveals widespread concern about escalating political backlash, highlighting the difficult balance companies face between stakeholder demands and risks like boycotts, speech restrictions, and regulatory threats.

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VideoCorporate Political Responsibility Taskforce
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VideoCorporate Political Responsibility Taskforce
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ToolSNG Agora Institute

To rebuild election trust among conservative voters, this Johns Hopkins–R Street tool outlines three actionable principles: affirm past election integrity, increase process transparency, and improve election operations. It pairs these with Gallup-backed data to guide civic leaders—including business—on addressing doubts without heightening polarization.

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ReportClimate Governance Initiative

Conducting corporate climate policy engagement positively and appropriately is critical to creating the conditions that will enable a company to achieve its net zero transition.  This briefing, produced by the Climate Governance Initiative in collaboration with the global think tank InfluenceMap, highlights the key issues that board directors should be aware of.  

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BookErb Corporate Political Responsibility Taskforce

An overview of the need for CPR and how the Erb Institute’s Corporate Political Responsibility Taskforce supports companies in aligning their approaches to political influence with their commitments to purpose, values, sustainability and stakeholders, while contributing to rebuilding trust in US civic institutions. 

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ArticleProMarket

This article argues that corporate governance need to take account of a company's political responsibility and that the Erb Principles provide a helpful framework for doing so. 

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VideoCorporate Political Responsibility Taskforce
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ArticleFortune

This article argues that "corporations were never supposed to write the rules of the game. Now they need to help make them better for capitalism to survive."

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VideoCorporate Political Responsibility Taskforce
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WebsiteHarvard Law School Forum on Corporate Governance

This post summarizes the Center for Political Accountability’s Guide to Corporate Political Spending, which provides best practices for implementing the CPA-Zicklin Model Code. The Model Code identifies a company’s broader societal and democracy obligations and responsibilities that should govern its political spending decisions. This new Guide spells out what concrete steps and actions management should follow as it makes spending decisions and evaluates the accompanying risks. 

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VideoCorporate Political Responsibility Taskforce
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VideoCorporate Political Responsibility Taskforce
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ToolDebevoise & Plimpton

This tracker provides an overview of federal and state investigations into corporate ESG practices, highlighting lawsuits over misleading ESG claims by firms like BlackRock, government probes requesting information from asset managers and climate organizations, and legislative efforts aimed at limiting ESG considerations in investing. It offers essential insight into the shifting legal and reputational risks companies face in ESG governance.

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This guide provides a good overview of how the current environment developed for companies and some tips that business leaders can use to navigate through the conflicting pressures.

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ReportHarvard Law School Forum on Corporate Governance

This report explores the financial impacts of growing political instability in the U.S., emphasizing how shifts in policy and governance affect corporate decision-making, risk assessment, and long-term value. It outlines the importance of aligning business strategies with evolving political landscapes to protect financial interests. 

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ReportThe Heritage Foundation

This report argues free enterprise supports both individual prosperity and societal well-being, advocating for competitive markets over government intervention to ensure long-term economic growth.

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ToolClimate-lobbying.com

This framework guides companies to align lobbying with climate goals, focusing on transparent reporting, board oversight, and annual reviews to support efforts to limit global temperature rise to 1.5°C.

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ReportGreenwash Action Lab

This report outlines how corporate greenwashing tactics have become more sophisticated, shifting from exaggerated claims to subtler misrepresentations and legal obfuscation. It highlights emerging regulatory gaps, critiques industry self-regulation, and calls for more robust public accountability frameworks to ensure environmental claims align with actual business practices. 
 

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