Developed with Erb Institute’s Corporate Political Responsibility Taskforce, in consultation with academics and over 40 stakeholder groups from across the political spectrum, the Erb Principles for CPR offer a thought process for non-partisan, defensible decisions in turbulent times. The principles of legitimacy, accountability, responsibility, and transparency provide actionable and non-partisan approach to weighing when, how and why to engage in political affairs, to manage risk and advance long-term value creation for business and society.