ArticleFinancial Times

Business school teaching case study: How does a multinational become a B Corp?

Gernot Wagner, 2025

https://www.ft.com/content/6df1fe0f-010a-41d9-b5a9-64ca53e44ee5

This case examines the challenges multinationals face in pursuing B Corp certification, using Danone as an example. It highlights aligning global operations, governance, and stakeholder engagement with rigorous social and environmental standards, and raises the broader question: What is responsible influence on public policy for companies that have committed to sustainability?

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ReportAccountAbility, UN Global Compact

Towards Responsible Lobbying

Simon Zadek, 2005

This guide provides a framework for companies and NGO's to use to determine whether their lobbying practices are responsible.

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BookBerrett Koehler

Walking the Talk

Charles Holliday, Jr., Stephan Schmidheiny, Philip Watts, 2002

The book opens by establishing the minimum expectation that businesses support the right rules of the game—those rewarding long-term value creation rather than destruction—and shows how companies can live their values through cross-sector collaboration, eco-efficiency, and strategies advancing prosperity, planet, and people, supported by real-world cases.

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ArticleMIT Sloan

Finding the Middle Ground in a Politically Polarized World

Craig Smith and Daniel Korschun

Presents a framework for when companies should present forceful or tempered political positions based on their publicly stated values and materiality.

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Website

Long-term Stock Exchange Listing Standards

The Long-Term Stock Exchange (LTSE) listing standards include expectations that companies will take responsibility for long-term decision-making across strategy, governance, executive compensation, stakeholder engagement, and investor relations. These standards are designed to help businesses build sustainable value over time for all stakeholders, rather than focusing on short-term gains, allowing investors to better assess long-term capital investments.

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Business school teaching case study: How does a multinational become a B Corp?

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