VideoCorporate Political Responsibility Taskforce

Actions Companies Can Take

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On February 16, 2023, we spoke with Jonas Kron of Trillium Asset Management to explore “The Paradoxes of Shareholder Voice: CPR & the Investment Manager Perspective.”

Amidst the current debate about ESG and impact investing, fund managers are taking a deeper look at the political activities of the companies they invest in. Some push companies into active advocacy. Others focus on ensuring that political influences are not adding risk, or insisting that firms stay out of politics altogether. Yet all of these strategies raise enormous practical questions.

In this module, we explore:

  • Do companies have a role in helping to restore trust in civil institutions?
  • What objections might there be to having companies get involved that way? How do you respond?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

Jonas Kron, Esq. is Trillium Asset Management's Chief Advocacy Officer. With more than 20 years of experience in shareholder advocacy, Jonas is responsible for leading and coordinating Trillium’s extensive advocacy program, which works to engage companies on their environmental and social performance.

The full transcript for this module is available here

Keywords: #CorporatePoliticalResponsibility #CivicRestoration #PoliticalAction #CSRBacklash

More Resources

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BookHarvard University Press

Mancur Olson’s classic work explains why individuals often fail to organize effectively around shared interests, even when collective action would benefit all. His “free rider” problem and distinction between small and large groups reshape understanding of labor unions, corporations, and political coalitions. Olson’s framework underlies modern theories of governance, lobbying, and institutional design—key foundations for Corporate Political Responsibility. 

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ArticleMIT Sloan

Presents a framework for when companies should present forceful or tempered political positions based on their publicly stated values and materiality.

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Website

The Long-Term Stock Exchange (LTSE) listing standards include expectations that companies will take responsibility for long-term decision-making across strategy, governance, executive compensation, stakeholder engagement, and investor relations. These standards are designed to help businesses build sustainable value over time for all stakeholders, rather than focusing on short-term gains, allowing investors to better assess long-term capital investments.

 

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ReportSaylor Academy

This textbook section introduces major corporate and agency public-relations subfunctions: issues management, media and community relations, CSR and philanthropy, investor relations, marketing communications, government relations, lobbying, internal communication, crisis management, and more. It shows how communication, advocacy, and stakeholder engagement are structured inside organizations, shaping how they respond to risks, opportunities, and public scrutiny.

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