VideoCorporate Political Responsibility Taskforce

Insights into Bridging Divides

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On August 12, 2021, we spoke with Manu Meel of BridgeUSA to explore “Leveraging Millenial and Gen-Z Expectations for CPR.”

Many companies are stepping forward on social issues because their employees -- or potential employees -- are pushing them to. At the same time, firms are wrestling with internal conflicts caused by deepening political polarization, and tensions between younger and older generations around capitalism, democracy and the role of business. How can leaders navigate this minefield effectively? Leaders must contend with several critical questions.

In this module, we explore:

• What are you learning about the causes of polarization? How do you convince someone to have a conversation with varying opinions?

• What role should business play in bridging political divides?

The Corporate Political Responsibility Taskforce (CPRT)’s Expert Dialogues are in-depth, recorded conversations with academic experts, stakeholder advocates and business practitioners to provide our members and other CPR champions with the expertise and context they need to develop principled, proactive CPR strategies. We invite those interested in a constructive, non-partisan, principles-based discussion.

BridgeUSA’s mission is to develop the next generation of engaged, informed, and constructive citizens, catalyzing the passion of the next generation to invest in the future of democracy by empowering young people to solve problems. We champion ideological diversity, promote a solution-oriented political culture, and teach constructive engagement in order to develop a generation of political leaders that value empathy and common purpose.

KEYWORDS: #CorporatePoliticalResponsibility #CPR_Trends #CivicEngagement #Polarization

More Resources

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BookHarvard University Press

Mancur Olson’s classic work explains why individuals often fail to organize effectively around shared interests, even when collective action would benefit all. His “free rider” problem and distinction between small and large groups reshape understanding of labor unions, corporations, and political coalitions. Olson’s framework underlies modern theories of governance, lobbying, and institutional design—key foundations for Corporate Political Responsibility. 

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WebsiteBraver Angels

The Depolarization Dojo is an interactive training platform designed to help individuals practice skills for reducing political polarization and engaging constructively across disagreement. Through simulations, exercises, and dialogue-based learning, it teaches users how to de-escalate conflict, challenge assumptions, and strengthen civic trust in increasingly polarized social and organizational environments.

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ArticleMIT Sloan

Presents a framework for when companies should present forceful or tempered political positions based on their publicly stated values and materiality.

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Website

The Long-Term Stock Exchange (LTSE) listing standards include expectations that companies will take responsibility for long-term decision-making across strategy, governance, executive compensation, stakeholder engagement, and investor relations. These standards are designed to help businesses build sustainable value over time for all stakeholders, rather than focusing on short-term gains, allowing investors to better assess long-term capital investments.

 

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ReportSaylor Academy

This textbook section introduces major corporate and agency public-relations subfunctions: issues management, media and community relations, CSR and philanthropy, investor relations, marketing communications, government relations, lobbying, internal communication, crisis management, and more. It shows how communication, advocacy, and stakeholder engagement are structured inside organizations, shaping how they respond to risks, opportunities, and public scrutiny.

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