Time to Transform

In a major refresh of its Vision 2050, the World Business Council for Sustainable Development argues that the decade ahead is critical if we are to achieve “9+ billion people living well within planetary boundaries.” They highlight the need to shift political and economic incentives that push companies into short-term behaviors that undermine societal or environmental systems, and propose a new CPR-driven mindset where firms align all policy influence activities to purpose statements and sustainability goals, partner to generate new policy ideas and help ensure relevant stakeholders are at the table.