Welcoming Charlene Zietsma to the CPR Hub Board of Advisors
We are delighted to share that Charlene Zietsma, Professor of Sustainability and Organizational Theory and Faculty Director of the Erb Institute at the University of Michigan, has joined the CPR Hub Board of Advisors.
A respected scholar of social innovation, institutional change and sustainability strategy, Charlene serves on the editorial boards of the editorial board for the Academy of Management Journal and the Academy of Management Review. She is particularly interested in how business organizations move towards more sustainable practices, particularly through voluntary governance such as certifications, codes of conduct and cross-sector partnership agreements.
Charlene was recently hosted by Nanyang Business School in Singapore in the Dean’s Distinguished Speaker series. Her talk focused on the interconnectedness of systemic risks – from climate change to geopolitical uncertainty to AI, and the opportunity to shift from short-term reactive approaches to more deliberate, future-focused approaches that create shared value across industries and societies.
Her deep expertise will further strengthen The CPR Hub’s mission to equip boards and executives with practical tools for embedding principled governance of public affairs. managing political risk while honoring democratic norms.
Welcoming Luisa Brasil to the CPR Hub Board of Advisors
We are pleased to welcome Luisa Brasil, Account Manager at CDP, to the CPR Hub Board of Advisors.
Luisa is a sustainable finance and impact management professional working at the intersection of climate, capital markets, and innovation ecosystems, with experience in impact consulting and entrepreneurial ecosystems, supporting startups, investors, and mission-driven organizations in impact measurement, sustainability strategy, and scaling solutions to climate challenges. As an Account Manager at CDP, she works with organizations on environmental risk management, disclosure, and the use of climate and environmental data to inform financial and strategic decision-making.
Luisa has generously served as a panelist for the ESG Design Challenge, and we are excited to explore how her technical and financial expertise will strengthen The CPR Hub’s efforts to equip leaders with practical frameworks for advancing principled public affairs engagement in the face of systemic risks and opportunities.
We look forward to Charlene and Luisa’s contributions within our diverse community of scholars and practitioners committed to supporting business leadership with principled, nonpartisan frameworks grounded in legitimacy, accountability, and long-term societal trust.

