SB'26 workshop
Jun
8
SB'26 workshop
Sustainable Brands conference workshop

Moments of Truth: Leading with Integrity under Pressure

Monday, June 8, 2026
11:00am - 12:30pm Pacific

Sustainability professionals are increasingly caught in the crosshairs of conflicting pressures: aggressive commercial targets, shifting political climates, and the urgent reality of planetary boundaries. In these "moments of truth," the gap between a company's stated values and its operational reality becomes a site of intense personal and professional tension. 

Led by Elizabeth Doty, Director of the Corporate Political Responsibility Taskforce at the Erb Institute, this session explores how to navigate these high-stakes ethical dilemmas with integrity and strategic resolve.

Elizabeth will facilitate a candid exploration of how to handle internal friction, push back against "green-hushing" or "greenwashing," and align individual agency with organizational impact. Moving beyond abstract ethics to address the practical challenges of maintaining credibility when the "right" path is also the most difficult, this interactive session draws on frameworks for corporate political responsibility and ethical leadership.  Attendees will leave with a clear-eyed approach to leading through pressure without compromising the foundational values that drive their work.

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